affinity audiences google

You could reach to these audience when using affinity audiences as a targeting option. Affinity definition a natural liking for or attraction to a person thing idea etc. Learn how to create a lookalike audience in the advertiser help center.
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Two examples of the types of audiences are golf enthusiasts and tv comedy fans. If you have used google audiences then you may be familiar with custom affinity and custom intent audiences which help you reach people based on their passions or topics they re actively researching. Home google ads display advertising certification assessment answers zoe runs a sports media website that caters to fans of many different types of sports.

This includes 80 different groups based on interests or hobbies such as sports fans auto enthusiasts or gamers.

Affinity audiences google. Lookalike audiences are a fast and effective way to connect with people likely to respond to your ads. Currently all google advertisers can access affinity audiences in search display and video campaigns as well as gmail and display video 360. You can choose from over 100 segments based on online behaviour in affinity audiences. To narrow your targeting even further create your own custom audience using keywords.

Affinity audiences are useful to advertisers who are looking to raise awareness and drive consideration among affinity groups that have a strong interest in their products. She s starting a google display ads campaign and is considering methods to reach her sports loving audience. All you need to do is create a source audience of people you know. Google properties vs the google display network one of the best features of these custom audiences is when you plan to use this list on google owned properties.

Your ads will then reach people with common interests and traits. What s a compelling reason for zoe to use affinity audiences. Affinity audiences have demonstrated a qualified passion in a given topic allowing advertisers to reach the people that matter most with their products or offerings. Add affinity audiences to your audience targeting to reach people based on their specific interests as they browse pages across the web.

By building audiences based on relevant keywords and websites you can deliver more relevant ads to better achieve your goals. You can choose to show your ads to one or more of these audiences.